1
Brief
Tell the AI Assistant what you're after. Rough is fine. It asks the questions a producer would and turns it into a brief your team can price and shoot from.
Better Content, Every Time.
More content requests than ever.One place for who does what, when and why.
West Orange is the production operating system for brands. Every brief, crew, budget and deliverable in one place, instead of scattered across spreadsheets, docs, emails and texts.
The requests keep coming. The detail lives everywhere.
01
The brief is a one-liner. An email, a Slack message, a "can you do this for me?" You find the gaps on shoot day.
02
Who does what, and when, lives in people's heads. The rest is in a spreadsheet, a doc, a text thread and someone's memory.
03
The teleprompter gets booked the night before. Nobody was across the whole job, so small things slip until they're urgent.
04
Budgets and deliverables drift. Version 7 of the edit arrives, the shared budget is a week behind and nobody can say what's approved.
Five steps from idea to delivered.
Steer the whole job from the AI panel on the left, and watch the brief, crew, budget, storyboards and schedule take shape on the right.
The AI takes the admin. People make the work.
We've run the shoots. We know the chaos.
And the hours lost to the unskilled parts.
West Orange was founded by Steven and Justin, who have spent years producing content around the world. They built AI into their own production workflow, then turned it into a tool any brand team can use. We built the tool we wished we'd had.
Read more about us on LinkedInA week
Of admin, back on every job.
Briefing, crew sourcing, budgeting, scheduling and chasing take 40+ hours on a typical job. With West Orange it's under 3. Your team spends that time on the work.
Be one of our first 60.
Live in November
Founding client places are filling. Founding clients receive a reduced founding rate for 12 months and all the perks below, with proper training and a hand bringing in their past projects and contacts.
Get a founding client allocationFounding client: for brands that produce content all year
Everything your team needs to run production in one place, priced on the projects you have running, not the people on your team.
Your whole team, one plan
Bring in everyone who touches production. Pricing follows your active projects, not headcount, so you never have to ration seats.
Room for a full slate
Briefs, shoots and edits can run side by side, and you can keep track of all of them.
Brief to delivery in one place
A production-ready brief, the right team, a realistic budget, and every deliverable tracked, whether the work is made in-house, by freelancers, or through production companies and agencies.
The right access for everyone you work with
Bring suppliers and collaborators into a job with only the access they need. They can see what they should, and they can't create or delete jobs.
Your past work comes with you
Load in your previous projects, so your history, costs and teams are there from day one.
Onboarding and support included
Training and onboarding to get your team moving, design requests and feedback welcome, and customer service with a response-time commitment.
FAQ
Who is it for?
Marketers and in-house content leads who commission video, photo and design work, and are accountable for the spend and the quality.
We already have a project tool. Do we drop it?
No. Keep it for the rest of the business. West Orange runs the content job itself: brief, crew, budget, schedule and deliverables.
I'm not a producer. Will I be out of my depth?
No. The AI Assistant asks what a producer would ask, so the gaps show up before the shoot, not during it.
Can we bring our own freelancers and past jobs?
Yes. Upload a contact list, call sheets, briefs or budgets and they become your roster and project history. We help with the first batch.
Who sees what?
You decide, per person. Collaborators see only what you allow, and clients can see a budget without every line.
Where do our files live?
Where they do now. West Orange links to your drive or review tool and tracks outputs, specs and approvals.
Does AI replace creatives?
No. West Orange handles the briefs, schedules and paperwork, so creatives spend their time on the work.
What counts as an active project?
Any project that's in progress. Drafts and past projects don't count towards your plan.
How do I get started?
Book a 25-minute demo. Founding clients come on a few at a time, so we can train your team properly.
How documented is your production process?
The less documented it is, the more West Orange helps.Book 25 minutes and we'll show you.
Product updates, once a month.
You're on the list. Check your inbox to confirm. First update lands in November.
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